This business is meant to reduce the reliance on word of mouth for freelance services. Freelance service providers in Kuwait have been important to clients by performing various jobs, however in Kuwait there has been a huge reliance on word of mouth to find good Freelance service providers. This is because there is no platform which is trusted enough to hire freelance service providers. Thus, the business will be the trusted platform which gives new or unknown freelance service providers a chance and links the client with the service provider. This business is different from others like it because it is focused on freelancers as well as providing a trustworthy platform with which clients can find the perfect freelancer to perform their needs. The main business objective is to make a more convenient way for clients to find the best freelancer that meets their criteria. All freelancers must be qualified in their profession and will provide the necessary documents such as resumes, certificates (etc.). The app/website would offer an array of features including a picture, name, age (etc.) of the freelancer and other necessary information.

Konnect, is introducing a new platform (software) to an old existing market. This market is the freelance service providers market. This market is ruled by word of mouth and reputation in Kuwait. Only freelancers that have connections with a plethora of people are ones that can live off the freelancing service they provide. This is the main problem with this market, even if a self-employed worker may be qualified and may even be better than those who have a good reputation, those are the ones who suffer because a lack of opportunity. Instead of the effort people put into searching for a freelancer to provide them a service such as tutoring, personal training, photography, graphic designing (etc.) the aim is to bring all freelancers to one place in a website and application. This way clients may browse the variety of services provided by freelancers. This will make the hassle (of searching) more convenient and easier to find a freelancer that satisfies the customers’ needs. There is no centralized location or website or application where a consumer may find all types of freelancers. Also, this would provide new and qualified freelancers with new opportunities to expand their brand